Deals & M&ABrief
West Madison Foods buys maker of Bobs Big Boy salad dressings
West Madison Foods has acquired Flavor of California, expanding its consumer food portfolio with the brand that holds licensing rights for Bob's Big Boy retail products.
FTMQ Business, written by our newsroom0 views
West Madison Foods, an portfolio company of private equity firm Brynwood Partners, has acquired Flavor of California from Salt Creek Capital, according to PE Hub, Food and Beverage Magazine, and PR Newswire. [1][2][3]
PE Hub reported that Flavor of California was formed in 2018. The company holds the license to manufacture and distribute Bob's Big Boy salad dressings, dips, and relish across the western United States and Mexico. [1]
The purchase involves the retail brand rights associated with the iconic restaurant chain. Bob's Big Boy was established in Southern California in 1936 by Bob Wian as Bob's Pantry, and it is credited with creating the original double-decker hamburger. [3][5]
In short
- West Madison Foods acquired Flavor of California from Salt Creek Capital.
- Flavor of California was founded in 2018.
- The acquired business holds rights to Bob's Big Boy dressings in the western US and Mexico.
Sources
Every paragraph above points to the numbered items it rests on. Read the originals here.
- [1]Brynwood’s West Madison buys Bob’s Big Boy dressings maker from Salt CreekPE Hub, 20d ago (the report this story comes from)
- [2]West Madison Foods Acquires Bob's Big Boy DressingsFood & Beverage Magazine, 20d ago
- [3]West Madison Foods Acquires the Bob's Big Boy Salad Dressings & Dips Retail BrandPR Newswire, 20d ago
Background
- [4]Kraft Foods Inc. on Wikipedia
- [5]Bob's Big Boy on Wikipedia
Our newsroom writes these reports with the help of software, from the 5 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.
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