Skip to the stories
Wednesday, 4 November 2026
Saved

Next edition

9:48

Headlines

Banking & Credit

Apple schedules October 28 event for expected touchscreen MacBook Pro

Apple has announced a product launch event for October 28, where analysts expect the company to reveal its first touchscreen MacBook Pro.

FTMQ Business, written by our newsroom0 views

Share
Picture: PYMNTS

Apple will host a product launch event on October 28 at 1:00 PM Eastern Time in Los Angeles, according to reports from PYMNTS, Investing.com, and The Verge. Greg Joswiak, Apple senior vice president of worldwide marketing, confirmed the Pro and tell event on October 19 in a post on X. PYMNTS, CNBC, and Stocktwits reported that analysts expect the technology firm to introduce its first touchscreen MacBook Pro laptop. [1][2][3][5][6]

According to Bloomberg coverage cited by The Verge, Apple plans to announce new Macs and an updated iPad Mini. The expected MacBook Pro feature updates include an OLED touchscreen, a lighter design, and an iPhone-style Dynamic Island. Apple is also planning to reveal a 14-inch MacBook Pro model and a new iMac equipped with an M6 chip, The Verge noted. [1][3]

The upcoming event marks the second product launch held by Apple during the month of October, according to The Verge. The MacBook Pro line, which runs on custom Apple silicon chips, represents the high end of the company notebook lineup above the MacBook Neo and MacBook Air. [3][9]

Share

In short

  • Apple scheduled its Pro and tell launch event for October 28 at 1:00 PM Eastern Time in Los Angeles.
  • Greg Joswiak, Apple senior vice president of worldwide marketing, confirmed the event date on October 19.
  • Analysts expect Apple to announce a touchscreen MacBook Pro alongside a refreshed iPad Mini and new M6 iMac.

Sources

Every paragraph above points to the numbered items it rests on. Read the originals here.

  1. [1]Analysts Expect Touch-Screen MacBook Pro Debut at Apple’s Oct. 28 EventPYMNTS, 15d ago (the report this story comes from)
  2. [2]Apple to host ’Pro and tell’ event on Oct. 28 in LAInvesting.com News, 15d ago
  3. [3]Apple teases MacBook Pro event next weekThe Verge Tech, 15d ago
  4. [4]Apple expected to debut first touch-screen MacBook on Oct. 28Daily Sabah, 15d ago
  5. [5]Apple announces product launch event for Oct. 28. Analysts expect touchscreen laptopCNBC, 15d ago
  6. [6]Apple Confirms October 28 ‘Pro And Tell’ Event — First Touchscreen MacBook Pro ExpectedStocktwits, 15d ago
  7. [7]Apple Sets Oct 28 'Pro And Tell’ Event; Touchscreen MacBook Tipped To DebutNDTV Profit, 15d ago
  8. [8]Apple confirms 'Pro and Tell' event for Oct. 28: Touchscreen MacBook Pro expectedThe News International, 15d ago

Background

  1. [9]MacBook Pro (Apple silicon) on Wikipedia
  2. [10]October 8 on Wikipedia

Our newsroom writes these reports with the help of software, from the 10 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.

Related from FTMQ Business

Earlier reports of ours on the same people and subjects.

More in Banking & Credit

Get the day in one email

Reports like this one, the top news of the last 24 hours, every morning. Free, one email a day; readers can comment under every report.

By signing up you agree to our terms and privacy policy. Unsubscribe any time.

Comments

Loading

Join the conversation

Comments are open to readers of our daily email: the top news of the last 24 hours, every morning, free. Sign up and the comment box opens.

Already on the list? Enter the same address and we will send a sign-in link.

By signing up you agree to our terms and privacy policy. Unsubscribe any time.